Where does Ewa come from?
When it came to naming the company, I realised what was important to me was using my wigs to make women feel transformed, confident and beautiful whilst saving them time.
From childhood I always admired how my mother would instantly change her look with a new wig and appear glamorous and confident.
So as a tribute to my mother, I decided to name the brand in my mother’s tongue. In the Yoruba tribe from Nigeria, Ewa means beauty and Ewa Wigs was born.
The name took on even more significance when I found out that in Hebrew it means life.
Why should you wear a wig from the Ewa Wig Collection?
The Ewa team led by Patience and Pedetine has a combined experience of eight years with hair care and manufacturing. Our wig cap is stitched in China and sent to Africa to be crafted into the various styles. This gives women in the developing world a platform to get a fair price in return for their labour and creativity which in turn helps reduce poverty.
It’s then sent to the UK where each one is inspected, washed and treated.
These days natural hair is all the rage. Many women cut their perms off but during the transition period they still want the flexibility of long and time consuming styles. Unfortunately, times have changed as today’s women are time poor with busy lives having to juggle both families and work commitments.
Ewa wigs allow women the flexibility of different hairstyles without the cost of expensive salon visits, strain on the hairline or the hours spent sitting in a chair doing nothing.
Ewa wigs are ideal for any woman that wants versatility to experiment with style and colours, save money, protect their hairline and look glamorous.
It also allow you to express your individuality and have fun at the same time.
Ewawigs not only give you the freedom to experiment with different styles, but they keep your hair healthy as you don’t need to use heat on your natural hair.
Extensions can become terribly knotted, depending on how long they are left in for and how well you have maintained them.
They can also take hours to remove. These are hours that can be better spent on more important things like spending time with your family, resting, having fun or just getting on with your to do list.
With one of our wigs you get all the benefit and none of the time wasting or pain. Let us at Ewawigs worry about the hassle of making you looking Ewalicious no matter the type of day you are having.
I have taken inspiration from many people during my life and continue to do so throughout the process of founding and managing Ewa Wigs.
Here are a few of my favourites:
“Life loves to be taken by the lapel and told: ‘I’m with you kid. Let’s go.'”– Maya Angelou
“Great things are not done by impulse, but by a series of small things brought together.”– Vincent van Gogh
“People usually fail when they are on the verge of success. So give as much care to the end as to the beginning.”– Lao-Tzu
“You may never know what results come from your action. But if you do nothing, there will be no result.”– Mahatma Gandhi
April 18th, 2016